About Our Equipment Dealerships in Texas
J.W. (Bill) Wright founded Associated Supply Company, Inc. (ASCO Equipment) in Lubbock, Texas in 1960 as a Towmotor lift truck dealership and U.S. Army surplus equipment store. Bill attended Lubbock High School, graduated from The University of Oklahoma with a degree in mechanical engineering, served with the Navy Seabees in the Philippines in World War II and then spent fifteen years as an engineer with Humble Oil and Refining Company prior to returning to Lubbock to start Associated Supply Company, Inc (ASCO). Bill started with the simple goal, which was to recruit the best people available, sell the best equipment available, and above all, provide the best product support available.
Bill’s sons joined him in the company in 1973 and 1975. W.B. (Brax) Wright, in Lubbock, is the CEO and J.S. (Steve) Wright, in Amarillo, is the President of the company. Paula’s son, Chase Key, joined ASCO in 2009 and is the first of the third generation to return to ASCO. Courtney Wright Vanderham, Steve’s daughter, joined the company August 2, 2010, and John Wright, Brax’ son, joined the company on January 2nd, 2013. The company has continued to greatly expand not only in new and used equipment sales, heavy equipment service and parts for sale but also into equipment rental. Today, ASCO is the oldest material machinery and construction equipment dealership under continuous single-family ownership in West Texas. Bill, Brax, and Steve work with more than 500 other company members from twenty two locations in Beaumont, Lubbock, Amarillo, Odessa, Perryton, Midland, Clovis, Wichita Falls, Houston, Abilene, Euless, San Angelo, Sherman, San Antonio, Tyler, Austin, Bryan, Brenham, and Belton to form Team ASCO.
2102 E. Slaton Highway Lubbock TX 79404
Phone: (800) 687-0008 Fax: (806) 372-1999
Toll Free Phone: (800) 687-0008