ASCO Equipment
(800) 687-0008
2102 E. Slaton Highway Lubbock, TX 79404
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About Our Equipment Dealerships in Texas

About Our Equipment Dealerships in Texas & New Mexico

J.W. (Bill) Wright founded Associated Supply Company, Inc. (ASCO Equipment) in Lubbock, Texas in 1960 as a Towmotor lift truck dealership and U.S. Army surplus equipment store. Bill attended Lubbock High School, graduated from The University of Oklahoma with a degree in mechanical engineering, served with the Navy Seabees in the Philippines in World War II and then spent fifteen years as an engineer with Humble Oil and Refining Company prior to returning to Lubbock to start Associated Supply Company, Inc (ASCO). Bill started with the simple goal, which was to recruit the best people available, sell the best equipment available, and above all, provide the best product support available.

In 1965 Caterpillar Tractor Company bought Towmotor, and Associated Supply Company, Inc. became a Caterpillar lift truck dealer. In 1969 Associated Supply Company, Inc. bought the Clark Michigan dealership for West Texas and New Mexico. Because of a Clark-Volvo joint venture and merger in 1985, ASCO became a Volvo Construction Equipment dealer. ASCO has opened several additional stores throughout the years. In 2008 ASCO opened a new location in Abilene and one month later purchased Roberson Rent All in San Angelo, TX. December 18, 2009, ASCO acquired Texana Machinery in San Antonio and Austin. Texana Machinery added the CASE Equipment line to ASCO. Today, ASCO Equipment represents the Caterpillar lift truck line, Mitsubishi, Crown, JCB, Volvo, Case, Genie, JLG, Kawasaki and several other lines of well known and respected construction machinery, material handling equipment, used forklifts, wheel loaders, contractor supplies

Bill’s sons joined him in the company in 1973 and 1975. W.B. (Brax) Wright, in Lubbock, is the CEO and J.S. (Steve) Wright, in Amarillo, is the President of the company. Paula’s son, Chase Key, joined ASCO in 2009 and is the first of the third generation to return to ASCO. Courtney Wright Vanderham, Steve’s daughter, joined the company August 2, 2010, and John Wright, Brax’ son, joined the company on January 2nd, 2013. The company has continued to greatly expand not only in new and used equipment sales, heavy equipment service and parts for sale but also into equipment rental. Today, ASCO is the oldest material machinery and construction equipment dealership under continuous single-family ownership in West Texas. Bill, Brax, and Steve work with more than 500 other company members from twenty two locations in Beaumont, Lubbock, Amarillo, Odessa, Perryton, Midland, Clovis, Wichita Falls, Houston, Abilene, Euless, San Angelo, Sherman, San Antonio, Tyler, Austin, Bryan, Brenham, and Belton to form Team ASCO.


To be a blessing to our employees and their families by providing them a standard of living and an opportunity for growth and self-improvement well above the norm.

To provide “Continually improving” superior, ethical, service to all ASCO customers that exceeds their expectations and what the competition can provide.

To be a good corporate citizen continually involved in community philanthropic causes.

To be a blessing to our employees, our customers, our communities, and our stockholders.


1. Honor God

2. Develop People

3. Pursue Excellence

4. Grow Profitably

ASCO Equipment
2102 E. Slaton Highway Lubbock TX 79404
Phone: (800) 687-0008 Fax: (806) 372-1999
Toll Free Phone: (800) 687-0008